Günther Oliver Skin

01 — Project details

My client is the owner of a boutique skincare clinic that specialises in high-end treatments and products. His only marketing is through Instagram (and word of mouth, naturally). I am responsible for the design direction, copy, and content creation for The Skin Medic Instagram and Facebook pages.

02 — Creative process

The page is authentic, informative and inspirational - Reflective of my client's personality. I change and mould the look and feel as his business evolves, keeping the page fresh and relevant throughout the seasons.

03 — Notes

The brand personality is a reflection of his own. Think professional, yet relaxed and exclusive, yet relatable.

The content is educational, authentic and authoritative. I sometimes add snippets of his irreverent humour.

The target audience is women aged 25-40 who prioritise their self-care. He also has a big following among his peers and is seen as an authority in the South African skincare industry.