Hello, I'm Alrie.

I prefer to let my work speak for itself. BUT! Since the website template has a space for a bio and, well, I do love to write. You don't have to invite me twice - let's go:

I find inspiration in unusual places. It gives me a unique creative flair and an innovative approach to problem-solving. (What box?) Now, when you combine this with strategic thinking - MAGIC happens.

What sets me apart is my diverse industry experience. When I say I've written across a wide range of sectors - I mean it. From Med-tech to Ag-tech, from fashion to finance, from beauty to sustainability to sustainable beauty. Why is it relevant, you ask? This exposure brought me to the heart of content: get the right message to the target audience, through the right channels. Et voilà!

  • Good to know: I thrive in dynamic environments (read "I eat tight deadlines for breakfast"), and I play exceptionally well with others.

  • To summarise: I am the perfect balance of creativity and strategy with an extensive industry repertoire. I turn ideas into powerful content to add value and drive tangible business growth.

Shall we start, then?

Education

BComm Law degree

Nelson Mandela University, 2010-2014

Digital Content & Copywriting short course

Red & Yellow Creative School of Business, 2019

Healthcare Services Management higher certificate

Regent Business School, 2018

Work Experience

Ankorstore

currently employed (content manager)

Farm21

2022 - 2023 (content marketer)

Duidelik Digital

2020 - 2022 (copywriter & creative strategist)

Vergenoegd Löw Wine Estate

2019 - 2020 (marketing assistant)

Freelance (part-time)

2016 - 2020 (content & copywriter)

Software & Platforms

  • Mailchimp

  • Encharge

  • WordPress

  • Shopify

  • Canva

  • Miro

  • Hubspot

  • Contrast

  • Loom

  • Slack

  • Rankmath

  • Uber Suggest

  • ChatGPT

  • Notion

  • Contrast

  • Loom

  • DeepL

  • Buffer

  • Figma

  • Jira

FIY (unrelated but interesting)

Certified yoga teacher and avid practitioner

I completed my yoga teacher training in 2020. I teach in studios and private classes.

Amateur/assistant stylist

The whole production process excites me, and I like to get my hands dirty at styled shoots.

Volunteer work

Always a strong commitment to community service. During a career break, I volunteered at a rural clinic for a year.

Not a designer

My Canva skills are fire, though. I have an eye for detail and fancy myself a pretty decent content curator too.

Triathlete

I completed the Ironman70.3 in 2019 as part of a fundraising campaign. Proud member of the swim-bike-run gang.

Flight attendant

Happy to tell you all about the chicken or beef chronicles.

Currently reading

Braving the Wilderness by Brené Brown

Jack of all trades, master of fun.

Not just your average copywriter. I also dabble in design and have experience as a virtual assistant. I enjoy playing with styled photoshoots and love being part of the production process.

Basically, I'm a creative all-rounder. (And a super fast learner. Ask anyone.)